I like that you can use it without knowing any programming language as everything is in visual form to create your app! This makes creating new apps very simple compared with other platforms where there are multiple steps involved before starting work (for example using WordPress). The price point isn't cheap but given its functionality this doesn't worry me much now when choosing an API solution - however if cost was not such big factor then perhaps consider Azure or AWS offerings instead? In particular having full support from Microsoft would be great!! Have used Neo4j previously so have some insight into how easy they make things once set up correctly! Having our own database allows us maximum flexibility over data security / access control which we need within one system rather than 2 separate systems.