The most important thing we gained from adems was our insight into how much people are willing to pay for certain goods/services, allowing us to set different prices according to what's best suited for each offer. We also benefit heavily by having access to their user base which allows us to target prospective customers more effectively than other providers. Not enough users in Europe. They only have offices in Germany. It would be great if they could expand further throughout Europe so as many businesses can use it to get real insights about the value of various markets, products etc.