The most beneficial thing about tap is its ability to reach out my target audience at one go with minimal efforts which I have never experienced before! It helps me in creating targeted ads for different platforms like Facebook as well WhatsApp. Nothing much that we dislike from this tool because it's really cool so far!! Try tapping if you are looking forward targeting specific user groups or customers who might be interested by our product/service. We used it when working on Google AdWords but due to budget constraints, not able to pay more than $30 per week per account. So we stopped using google adwords while optimizing other channels instead. Also, no benefit realized after spending money on advertising through g+ads yet. But since then many people started recommending us to use tap.