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Taplytics Review

6

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Very good

Revainrating 4.5 out of 5  
Rating 
4.7
Marketing, Conversion Rate Optimization

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Description of Taplytics

Taplytics Customer Experience Automation transforms your data into universally actionable campaigns and experiments. Now, you can create uniquely personalized digital experiences across any screen, without the risk of privacy breach.

Reviews

Global ratings 6
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Type of review

Revainrating 4 out of 5

Reliable platform that has many features

I like how easy it is to customize our account with custom fields for marketing and reporting purposes. The UI/UX could be better at this stage - some functionality are not intuitive enough and we have to dig through options menus / sub-menus to find what we want (for example, there's no way to select multiple emails in one go). We use Tapleytics as an open source toolset within Salesforce Marketing Cloud. This helps give us flexibility when creating automated workflows such as Welcome emails…

Pros
  • Good customer service and support, along with very helpful product management
Cons
  • The reporting features are a bit lacking

Revainrating 5 out of 5

Great solution if want an engaging customer experience

We were looking for a way to engage with our customers on a variety of channels (email, website, mobile and social). Taplytics has given us the capability to create a 360-degree view of our customers and have been able to leverage that data to create personalized campaigns to engage them on a variety of channels. We have also been able to measure the results of those campaigns. I would like to see more integrations with other CRM platforms. We have used the data we have collected to create…

Pros
  • Good integration between Facebook FBX API , Twitter cards etc..Integrates well across all email service providers including Google Mail & Gmail.Also integrates seamlessly without much code involvement into Microsoft SharePoint 2013 or Office 365 if desired.Easy customization/implementation through APIs available from within platform itself which gives developers access right inside software dashboard area where one need not go external
Cons
  • There are troubles

Revainrating 5 out of 5

All i need just got simplified and easy

The most beneficial thing about tap is its ability to reach out my target audience at one go with minimal efforts which I have never experienced before! It helps me in creating targeted ads for different platforms like Facebook as well WhatsApp. Nothing much that we dislike from this tool because it's really cool so far!! Try tapping if you are looking forward targeting specific user groups or customers who might be interested by our product/service. We used it when working on Google AdWords…

Pros
  • Easy way how all data can easily get collected & sorted according your needs.Great customer support team too.Easy ways thru where they guide users what steps should take next etc..Fast response time.....I didn't experience any downtime...Also great features related tracking , reporting n analytics tools available there.etc....All things together i love very good..Good job guys !!!!
Cons
  • Secret

Revainrating 5 out of 5

Very intuitive and user friendly learning platform

My favorite thing about this is that it's so easy to use! I've been able to quickly implement new features in my own way as well learn how others are using their app for similar purposes with ease via tutorials & videos provided by tap labs themselves or other users who have already used them before me (see video section). The UI could be improved but i think they're working towards making improvements here soon enough too make up some ground lost since launch - which was also delayed from…

Revainrating 5 out of 5

Great solution of user session attribution

The platform has been highly effective at solving our customer analytics needs by helping us optimize for acquisition as well provide insight to ongoing retention efforts in both e-commerce sites but also non purchase funnel touch points like onboarding and lead capture events! We are currently looking forward building this capability out more with machine learning insights which they have made available now through an API integration option! This is one great tool that enables cross channel…

Pros
  • Great price point
  • Wide array o creative customization capabilities if necessary
  • Easy interface design responsive across devices, tablets & laptops etc.
  • Nice reporting suite including detailed traffic analysis report along w google adwords data
Cons
  • Some difficulties

Revainrating 4 out of 5

Easy-to Use Platform With Great Insights

Taplytics is a great platform to use. My team really enjoys using the platform, and I get regular updates as our needs transform with this platform. The UI flow for my customers is very intuitive and easy to follow, which has made me more productive than before. There are occasional glitches in how certain actions work, or the UX experience isn't always ideal. For example, when I send a request, the customer should then be presented with an edit button so that they can make changes. Otherwise…

Pros
  • I also like the ease of exporting data to Excel
Cons
  • I wish the platform had more features and was more flexible