
Personally, that may sound like a bit too much charcoal for me, but if that's what you're after, this is a great product. I bought this after running out of Fine Vine Charcoal Coconut Oil and it is definitely the next level of charcoal. I'm not quite used to the gritty, muddy texture yet, but I'm sure I'll get used to it over time. Also, it's obviously dirtier than your regular old toothpaste, but it's not that difficult to clean. Although this thing has good results. My teeth are brighter and whiter after using it and I love that the aftertaste doesn't linger and makes your breath really fresh (not just minty) all day. I only use it in the morning and then alternate it with Sensodyne Pro-Namel before bed to help balance.

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