I really appreciate how easy it was to set up; everything you need to know about your account can be found in their FAQs. You have full control over every aspect of your profile, including all the data points needed to create an accurate demographic model that will better serve you when targeting new leads or creating personalized offers/promotions. There's not much that could be improved here. It is very user-friendly and has plenty of features one would expect from such products. We're able use this product as a lead generation tool which we then feed into our CRM system so that our sales team knows exactly who they should target with what offer.