The way they interact with clients. Easy to communicate with and understand, they don't waste my time with unnecessary jargon and I never feel like they are trying to sell me something. They also respond to my questions promptly. This is how you want to work with your vendor! Their web site was difficult to navigate and I couldn't find any information at all about them or what services they provided. However once I spoke directly with someone there they were very helpful and knowledgeable. They seemed eager to assist me as best they could so it's good to know they actually care about making sure things go smoothly.