The ability to create personas quickly when using our software (the product we use) is very user friendly and intuitive so it's easy for us new users who are not experts in marketing or CRM softwares but have only basic computer skills. It will take longer before you get used at creating all types of different kinds of profiles from people that may be looking specifically with products like yours. In general I think this tool has helped me organize more data about my current clients. I like that this software is easy to use in generating qualified prospects for my team members! The reports it creates are great as well!! It's very intuitive so if you're new (to marketing) or not familiar with data bases - there could be some challenges when figuring out how everything works together but overall its pretty straight forward once figured our what needs configured properly!