When I first bought one I bought one (overpriced) to have it to check and see how it goes my little one did it with it. At the time she was a picky eater and disliked many flavors; but she actually took it easy :) From day one she loved brushing her teeth. Is the formula perfect? No (carrageenan). But she doesn't have bad breath and she likes the taste. So overall I'd say it's a win. I have now bought more of this set of 3 and am recommending to friends.
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