I like that it provides me with all of my social media data in one place, so i can keep track without having to go through multiple sites or apps! It has helped us understand more about our audience as well because we are able see what they're saying online when not looking at their profile information directly from Facebook/Twitter etc., which helps give you an idea whether people will click over if your page isn't already there for them (as seen via analytics).
And also gives insight into how many likes / shares vs comments were received by each post - very good feature!! Nothing really bad but would be nice once again have some sort of "dashboard" where everything could just easily fit together instead of going back-and forth between different tabs within this program :) Great tool overall though especially considering its free trial version too.