I like how simple it is to set up. It was very easy to set-up my first list and get started syncing with MailChimp! The interface is very intuitive and easy to understand. I also love that they have an active community of people who are willing to help when needed. There is nothing I dislike about this software as it's completely free so there's no cost involved at all! I would highly recommend this tool to any small business owner looking to build their customer database quickly and easily! We have been able to grow our email subscriber base by over 100% since using this tool. Customers can now subscribe to our blog posts directly through our website without having to fill out forms or sign up for other services. This has helped us create more trust and loyalty between our customers and ourselves.