I like all aspects about this platform - from its ease using features & design right down till analytics reports! Also it has helped me track my customer behaviour which was not possible earlier as we were dependent upon manual data entry only!! Nothing much but would definitely recommend TEP if you want an easy solution without having any technical knowledge or expertise required while working there.
It's one stop place where everything comes together under 1 roof so no need going different places just get started here! Tracking our target audience across channels /media etc., getting insights into what content they are consuming most frequently alongwith other useful metrics.