It's very user friendly, it can integrate with many different software applications such as MailChimp or Hubspot for marketing purposes which is great! I have not found anything that i dislike about this platform at all so far in my experience using it to help grow our business by promoting through social media channels like Facebook ads etc..
This has been one of the best platforms we've used thusfar because they are extremely easy to use while helping us promote products from various companies across multiple industries (e-commerce).