I think it's user friendly because everything can be seen all at once instead having multiple tabs for each channel which makes finding what you're looking for difficult! It takes some time getting used too but after using other platforms like this before my transition was smooth sailing afterwards so don't worry about learning curve if your able enought o use another one first then move over as easy peasy lemon squeezy. ! Overall good product however there are still areas where improvements could take place such us making sure we get more followers or even better engagement rates within certain channels (Facebook). For now though its working well & keeping track fo things without any issues!!