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1343 Review
64 Karma

Review on Latticework Insights by Athenasby Whitney

Revainrating 4 out of 5

Useful Marketing Analytics Software

The tool has many features which are very useful for marketers, such as segmentation capabilities through different variables like interest in terms or keywords used by their target audience etc..

img 1 attached to Latticework Insights review by Athenasby Whitney

It's easy enough to use even if you don't have all marketing departments under one roof - just give it time! Nothing particular I can say about this software since everything seems pretty good so far. Just keep learning from other teams using similar tools and try not be too attached with anything-just go ahead an explore what works best for your team first before moving forward. There isn't much we haven't been able improve upon but maybe some more advanced customization options when creating segments would really come handy in certain situations where data scientists aren't available at every step (e.g., during reporting process).

Pros
  • The tool has a very easy to use and very customization capabilities
Cons
  • It has a really good reporting and segmentation capabilities but some customization options for segments would be really handy