The tool has many features which are very useful for marketers, such as segmentation capabilities through different variables like interest in terms or keywords used by their target audience etc..
It's easy enough to use even if you don't have all marketing departments under one roof - just give it time! Nothing particular I can say about this software since everything seems pretty good so far. Just keep learning from other teams using similar tools and try not be too attached with anything-just go ahead an explore what works best for your team first before moving forward. There isn't much we haven't been able improve upon but maybe some more advanced customization options when creating segments would really come handy in certain situations where data scientists aren't available at every step (e.g., during reporting process).