I like that you can create templates for different types of emails, such as newsletters or sales messages etc., in addition to creating your own custom content! The drag-and drop interface is intuitively easy enough even if this isn't something new (or familiar)to users who are used only with desktop applications - it's very similar so no issues there either way :) It would be nice though maybe have an option where we could choose our preferred template instead just having one set up? This allows us flexibility when sending out mass mailings without needing multiple people doing each job individually which saves time & money too ;) We use them primarily during holidays/events but also quite often throughout year round including at times before they're due date arrives e.g.: New Year greeters / birthdays reminders etc..