The ease of use is great for our customers who have no technical knowledge at all! I can set up an account in minutes with just my mobile phone or tablet (no computer required).
It's also easy enough that anyone from any background could easily learn how it works without needing training courses - you don't even need basic programming skills as there are many pre-built functions available outofthe box which make setting things like data collection very simple by using predefinedβ¦
Pros
Easy access via Mobile devices
Great customer support through email, chat & face2face meeting 
Allows users not technically minded get started quickly.
Excellent solution where traditional CRM software struggles