I like that it is easy to understand, even for someone who has no experience in marketing automation. It's also very intuitive and user friendly. There are a lot of features and you can customize them as much as you want. The only downside I have is that sometimes it takes a while to load. But not really a big deal.
If you're looking for an easy-to-use platform with lots of customization options, this is the tool for you. We were able to automate our lead generation process easily and quickly.