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ALF Insight Review

3

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Excellent

Revainrating 5 out of 5  
Rating 
5.0
Marketing, Demand Generation

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Description of ALF Insight

For the past 30 years customers have trusted ALF Insight to provide the most comprehensive database of marketing and advertising professionals in the UK. ALF tracks the top 6,000 advertisers by spend in the UK and builds upon this data by adding contact details of decision makers, associated agencies, spend and social media information in order to give your business all the tools it needs to grow.

Reviews

Global ratings 3
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Type of review

Revainrating 5 out of 5

Great database of advertising and broadcasting professionals worldwide

I like that it gives me access across all types, including media planning/advertising agencies as well digital platforms such has Google AdWords or Facebook Ads etc., which is great for my clients who are looking at campaigns from both sides! Sometimes you can't find information about certain companies - but this isn’t always an issue when using other data sources (e.g LinkedIn). We use Alfinsight's search function quite often so we don;'d be without if they were taken away by another provider…

Pros
  • Good overview
  • Easy to understand
  • The ability not only provides insight into agency size / number employees in country X vs Country Y, also tells us info i n terms p o tentially most relevant markets eg Media Planners per city versus those same figures globally.
  • Also shows market share trends between brands
Cons
  • Some problems

Revainrating 5 out of 5

Very Useful Tool For Recruitment Staff And Vendors

I like that you can see all companies with one search, which is very helpful when searching for new candidates or even just refreshing your memory as there are always so many jobs out now! It's sometimes tricky finding what type (eg job title) if it isn't listed under recruitment - but this doesn’t happen often thankfully!! Sometimes some results don; t show up at first due too much data being returned from their system- however they do contact me within minutes once i've highlighted an…

Pros
  • Easy to use
  • Excellent visual aid / help in getting around site easily
  • Good variety range including national newspapers eg Telegraph
Cons
  • Almost never

Revainrating 5 out of 5

ALF Insight - Excellent database search engine

The site is easy for me as an advertiser or marketeer, it's quick with searches so I can find who i'm looking for quickly without having too much scrolling through pages! Nothing really but if you are thinking about using this service then do give them some time because they make sure that everything works perfectly before releasing their product/service out there - which saves us from any issues later downthe line (which has happened). They keep adding features all along making things easier…

Pros
  • Easy interface
  • Ease in search function
  • Good functionality within program