Alooma has helped us consolidate our BI across multiple applications & systems for an aggregated view of customer transactions. The Alooma tool itself is quite intuitive - as long as you use it regularly day in/day out this can get tiring. But, since they're committed to their product, support staff are constantly trying improve features. There isn't anything that I dislike so far! We've been using Alooma for more than 2 years now, and it's been very effective at consolidating transactionalβ¦