The biggest thing I like about ARCHITECT is that it's easy to use, intuitive and allows you to track your progress in real time. It also has some great custom filters that are very useful for niche industries. There are two things that I wish ARCHITECT had more options for. 1) Tracking multiple social platforms at once (Twitter, LinkedIn etc.) 2) Creating your own lists. Once I have created my list and added all the people I'm interested in reaching, I can save the list and easily create new…