Pros
- Easy integration
- Multiple campaign management options available from same interface.
- Email & SMS Campaigns can be created directly within CRM module (no third party apps required)
- Automated workflow creation very helpful, especially where you want certain actions taken automatically whenever an email or text message gets sent out by your contact database / lead generation tool
- Ease Of Use
- Very user friendly UI/UXDesign which enables users without technical experience too
Cons
- Zero