Beckon Review
2
·
Very good
Rating
4.5
Marketing, Marketing Analytics
Description of Beckon
Beckon is The Source of Truth for MarketingTM—enterprise software that delivers clean, trusted data and real-time marketing intelligence for agile decisions at the speed and scale of modern marketing. The first platform to combine data best practices with marketing best practices, Beckon provides automated data management, total visibility into cross-channel marketing performance, integrated campaign planning, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to bring order to messy data, see what’s working across it all, spend wisely, maximize ROI, and tell the story of marketing’s impact on the business.
Pros
- Data quality
- Visualization tools/dashboard creation options
- Integration with other platforms like Salesforce or SAP ERP.
- Analytics dashboard in real time from all your customer information available at one place!
Cons
- Some limitations when you want more than 10 dimensions
- Too many filters (it can be difficult sometimes)
- It needs some training