The Daily Grind is a store with a specific audience because the sports listed in it are not popular compared to, for example, football. Also, the variety of sports in this store is not great and includes only 3 sports. Skate, surf and bmx are the sports listed in the daily grind. This store has its categories based on disciplines as well as a special category for protective products, because these sports, especially professional bmx, require relatively dangerous sports and have a relativelyβ¦