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Datorama Review

2

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Very good

Revainrating 4.5 out of 5  
Rating 
4.5
Marketing, Marketing Analytics

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Description of Datorama

Datorama’s marketing intelligence platform transforms the way marketers optimize their marketing performance, business impact, and customer loyalty. With Datorama, customers can: • Automatically connect all their disparate marketing tools and reports in one centralized place • Access and act on the right cross-channel KPIs, dashboards, reports and AI-powered insights • Optimize and report on every investment, performance, and outcome across the customer journey Datorama powers marketing intelligence for thousands of brands, agencies and publishers globally including IBM, Nike, Ticketmaster, Viacom and Neo@Ogilvy, helping them make smarter marketing decisions everyday. Datorama has a global presence with 16 offices worldwide and was recently named a Gartner Cool Vendor and ranks #35 on the Deloitte Fast 500 list. Learn more about how we can help you: datorama.com

Reviews

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Type of review

Revainrating 4 out of 5

Easy-to Use Platform With Lots Of Features

The ability to create multiple campaigns for different audiences is great! I think that it would be nice if you could have more than one campaign per day so they don't get lost in your account or forgotten about when creating new ones. Make sure you are using all of the features available through this software before deciding whether or not its worth investing time into learning how to use them properly. We were able to see what our audience was doing online with Google Analytics but we…

Revainrating 5 out of 5

Great for tracking all social media ads!

I like that it's easy to use for anyone who is new into digital advertising or not familiar with how it works yet! It helps you track your campaigns from start to finish. This also allows me to see what my competitors are up too in terms of social media ads as well (which makes sense because they're using similar platforms). Also, there were some bugs here-and-there but nothing major so far other than maybe just being able to have more accounts under one dashboard would be nice? Other then…

Pros
  • Great visuals user friendly interface.
  • Easy access via mobile app if need arises while away
Cons
  • There are disadvantages