I like that MaxLeads has an easy to use interface, it's very accurate at pulling data from our database as well as other sources such as Google Analytics (which can be useful for determining ROI). The only thing about this program we dislike was having too many options available when creating or editing contacts - there are so much features you could add in here without knowing what they were! We've been able to create custom reports with all sorts information regarding leads which helps usβ¦