It allows me to send out emails that are easy for customers to open, read & respond too! I love how quickly they can answer questions or change their mind about an idea/ideal. One of my favorite features - it's so simple! The only downside would be if you have less than 20 people in your organization using this software because then there isn't much customization available when sending mass communications through email (like with other products). Also having all employees use one platform makes