The ease of use, it's very intuitive to navigate through all my fields/tables in one place instead having multiple spreadsheets or databases for each field that I need access too! It has helped me organize our data so much more efficiently than before when we used excel files etc.. We are able get information quickly if needed without digging into other applications such as Excel which can be time consuming depending upon how many tabs you have open at once (and don't forget about macros!)β¦