I like that it is simple to use, easy for new users as well (it's intuitive). It also has many features which are useful when you want your customers' information protected in accordance with GDPR requirements such us PII deletion etc., so no problems there! There isn't much about this product itself other than its ease of accessability/usabilty by all ages & skills levels - very good!! If needed we can easily get training from their support team or even hire one if required too :) great tool…