Description of Heap
Heap helps those responsible for the digital experience quickly surface blind spots where users struggle or drop off in multi-step digital journeys, so that product and marketing teams know where to make the most impactful improvements to the digital product or website.
- Improve customer experience: Pinpoint exactly where users are struggling and quickly make improvements to the customer experience, ensuring an intuitive, enjoyable user experience.
- Speed time-to-market and optimize the impact of product and business teams: Rather than relying purely on gut instinct, leverage digital engagement data to test hypotheses and answer questions as they arise. With data-driven insights, confidently bring new features & experiences to market.
- Build increasingly valuable features and experiences: Leverage data to build consensus on engineering investments that can be clearly tied to business outcomes.