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IMIcampaign Review

2

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Very good

Revainrating 4.5 out of 5  
Rating 
4.4
Marketing, Marketing Automation

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Description of IMIcampaign

IMIcampaign is a Cloud-based marketing automation platform to plan and deliver contextual marketing conversations. It offers rich personalization; multi-channel campaign orchestration across Email, App Push, SMS, MMS, Voice and USSD; integrated 360-degree customer profiles; automated fulfillment; and comprehensive dashboards and reports. Leading telecom operators, banks, logistics providers and enterprises use IMIcampaign to engage with their customers, run promotions, and enhance conversions.

Reviews

Global ratings 2
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Type of review

Revainrating 4 out of 5

Easy to use Email Marketing Tool for Business

The UI of this tool allows you to create campaigns in an easy way which helps me target my audience very well without any hassle. This has helped us improve our overall revenue by increasing sales/conversion rates among targeted audiences. There are some features that can be improved but it's not something that will affect its usage negatively at all as long as they fix these minor issues (if there exist). You have to try using this software for yourself and see how effective it would work out…

Pros
  • The best thing about IMI Campaigns Tool & Services Pvt Ltd., India is that it's very easy to use and the UI is very simple and user friendly
Cons
  • There's nothing much I dislike about this software

Revainrating 5 out of 5

A solid foundation to build your business communications strategy

We have been using it for several years now as our primary emailing tool - we've found that its capabilities are very well suited towards B2C (business) type campaigns but can be used at lower levels of sophistication in more transactional types scenarios too! The integration into Zapier has allowed us some great efficiencies by sharing functionality between two tools which previously would need separate integrations or API access etc., however there's still lots left yet untapped so always…

Pros
  • Good range if different notification options available across most platforms supported eg Google Ads conversion tracking being one i use frequently along side native web analytics data captured during sessions tracked against goals set under google
Cons
  • Some little things