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Kissmetrics Review

2

Β·

Very good

Revainrating 4.5 out of 5Β Β 
RatingΒ 
4.6
Commerce, E-Commerce Software

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Description of Kissmetrics

Get, keep and grow more customers with Customer Engagement Automation by Kissmetrics. Behavioral analytics, segmentation and email campaign automation all in one place. Deeply understand and uniquely engage each customer from prospect to advocate. Built to help marketers and product teams increase conversions, engagement and retention.

Reviews

Global ratings 2
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  • 4
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  • 2
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Type of review

Revainrating 5 out of 5

Reviewing your open rates/click tracking etc...

The ability to see, and drill down to, all of the metrics that are available for any given campaign. I wish that there were more metrics available. The ability to use the API to build custom dashboards is a huge plus for me. I can easily create custom dashboards that show metrics not available through the main dashboard. I also like that all of my email campaigns are stored in one place, which makes managing them much easier. I dislike that the dashboard can be overwhelming for a first time…

Pros
  • Can view data across channels ecommerce vs outbound clicks etc..Has excellent analytics with plenty options as far reporting goes.
  • Easy integration into marketing automation tools such Zoho/Hubspot & Marketo

Revainrating 4 out of 5

Great Analytics Software with awesome Email Marketing Feature

The ability to easily create dynamic segments for my e-mail marketing campaigns is what I like best about this software; however that's not ALL it does! It has an excellent data visualization tool as well so you can see exactly how your audience reacts when they receive different content or messages from various channels (email/web). Sometimes there are minor glitches where some information might show up incorrectly but nothing major at least according to our account manager who works directly…

Pros
  • It's custom fields for me to better understand &amp understand customer behavior patterns over certain periods of times along other metrics too
Cons
  • The most i would have used it but i didn't