I like how easy it was to set up, integrate with my CRM (Salesforce), create campaigns for both B2B & consumer leads/opportunities as well as manage them in real-time from anywhere via mobile app or web browser! The only thing i don't love about this product are their pricing models which can be confusing at times if you're not familiar wtih your sales process flow - however they do have excellent customer service who will walk through every detail of what's going wrong so hopefully everythingβ¦