I like that it's easy to create different types of emails, they're very user friendly for non-technical people who want to use them but still have some control over their campaigns as well! It also has an API which is great if you need more advanced functionality or integration with other platforms such as Salesforce etc.. The only thing i dislike about this tool so far (which isn't really anything) would be its price tag compared to competitors in same space - MailChimp/Aweber are much betterβ¦