The ease of use, with no fussing about plugins or any technical know how at all. It's also extremely easy to add additional features such as contact forms or subscriptions. It does lack some features we need but it is still pretty new so I'm sure that will change over time. I would recommend it for small businesses who are looking for a very user friendly platform that they can easily manage themselves.
We had been using another system which was not too friendly, you had to be tech savvy to…