I like how it can be used as an internal tool to manage our contacts, or send out mass emails with ease (we use this for client communication). It's easy enough that anyone in my team could figure things out if they needed help setting up their first mailings from within Outlook itself; however we have had several people who are more tech savvy than me set-up all of these programs myself! If you're looking at other products/services try them before deciding which one works best because thereβ¦