I like how easy it is to use, very simple and intuitive. The ability to reach people who might not be your regular customers (and therefore might not have an existing relationship with you) is great for new campaigns. There are still small bugs here and there that pop up from time to time but it is a quick fix and they are working on them continuously. We are able to target specific products without having to guess at who our ideal customer will be.
This allows us to focus on those productsβ¦