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Proof BusinessGPS Review

2

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Very good

Revainrating 4.5 out of 5  
Rating 
4.5
Marketing, Marketing Analytics

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Description of Proof BusinessGPS

Proof BusinessGPSTM guides and helps CMO’s and marketers to produce better results with fewer dollars. What sets Proof apart is the automation of regression analytics to calculate and visualize the strength of the relationships between marketing investments and business results. In short, allow marketers prove ROI. Proof BusinessGPSTM visualizes the historic route of your marketing effort and shows you the most optimal route to your new increased marketing performance. With Proof you shorten time to value. Time is money. Start your journey today. Calculate the strength of the relationships between marketing spend and results Identify the channels/tactics that maximize your sales Plan, Budget and Optimize your marketing mix Create “what-if” scenarios for alternative investments with actionable real-time insights Understand how time-lag affects your marketing tactics Empower all stakeholders to understand the impact of marketing See clearly how your chosen channels/tactics impact each other

Reviews

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Type of review

Revainrating 5 out of 5

Insightful Content Performance Analysis Tool

It helped me understand how my content was performing in comparison across channels like Facebook vs Google+, and what other competitors were also doing well (and not so much). I found this data very insightful! The only thing that could be improved would maybe include some way for us as individuals at proofbusinessgps to add/modify our own KPIs if we wanted too? We had no real access but there are ways around it now - which gives more flexibility down road. But really great tool overall once…

Revainrating 4 out of 5

An awesome collaboration and project management software

The platform allows us as an agency brand manager at our firm do what we were hired for - manage client brands in real time! This has been great because it's allowed me more freedom than managing my own clients would have given (and I've had many). It can be slow loading sometimes but that seems like most any other web application these days so not much different from using another app or website where you're also logging into multiple accounts simultaneously anyway? We use this tool both…

Pros
  • Not sure I would have the ability to manage clients across multiple projects without Proof Business
Cons
  • It's a bit slow loading sometimes, but that seems like most other web applications these days