Proof BusinessGPS Review
2
·
Very good
Rating
4.5
Marketing, Marketing Analytics
Description of Proof BusinessGPS
Proof BusinessGPSTM guides and helps CMO’s and marketers to produce better results with fewer dollars. What sets Proof apart is the automation of regression analytics to calculate and visualize the strength of the relationships between marketing investments and business results. In short, allow marketers prove ROI.
Proof BusinessGPSTM visualizes the historic route of your marketing effort and shows you the most optimal route to your new increased marketing performance. With Proof you shorten time to value. Time is money. Start your journey today.
Calculate the strength of the relationships between marketing spend and results
Identify the channels/tactics that maximize your sales
Plan, Budget and Optimize your marketing mix
Create “what-if” scenarios for alternative investments with actionable real-time insights
Understand how time-lag affects your marketing tactics
Empower all stakeholders to understand the impact of marketing
See clearly how your chosen channels/tactics impact each other
Pros
- Not sure I would have the ability to manage clients across multiple projects without Proof Business
Cons
- It's a bit slow loading sometimes, but that seems like most other web applications these days