I like how easy it is to create, update or delete any lead data in our system using API keys! The best part about this tool so far has been its ease with which we can add new fields such as email address's etc without having much work done by us before hand (which helps out when you have less resources). We used other tools earlier but they were quite bulky/heavy software hence not able t implement them easily within teams who had little technical knowledge nor experience working online…