The ease of use, ability to customize menus with multiple restaurants in one account etc., it's price point for small businesses who are looking at something that will be easy enough to manage but also have all their bases covered when they go live. I would like some more features added (more than just adding new pages - we're talking about really useful things!), as well as an online store option similar to our website so customers can place orders directly through us instead of having themβ¦