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Trade Promotion Optimization Review

2

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Excellent

Revainrating 5 out of 5  
Rating 
5.0
Commerce, Retail Software

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Description of Trade Promotion Optimization

Wise Athena are on a mission to help CPG companies to optimize their pricing and promotion strategies through A.I., thereby achieving the increase in sales and margin. Plan, Simulate, and Improve the efficiency of price strategies, in just one place. Revenue Growth Management 1. A comprehensive vision of the business 2. Construction of multiple scenarios 3. Less process time, more analysis time 4. Best practice registry

Reviews

Global ratings 2
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Type of review

Revainrating 5 out of 5

Great partner to help grow and optimize web presence

I like that they have been able solve our challenges of not having enough resources internally for marketing, which is very important when you're running an eCommerce business with no physical stores! They helped us build out more robust platforms (integrations/analytics) as well provide guidance throughout implementation process - always helpful!! Nothing specific at this time but if we ever need additional support or assistance again it would be great work together w them :) We were looking…

Pros
  • Also really good team who works collaboratively even though there may sometimes seem disagreement due different perspectives
Cons
  • Not bad

Revainrating 5 out of 5

A good partner who understands what’s crucial & focus their efforts accordingly

I like that they have been able to understand our business objectives, implement them with minimal impact and deliver great results. The team is always willing to go above and beyond for us! There's nothing much to dislike about TPO as it has performed well from day 1. If you're looking at an AI tool then this could be your solution. We were facing challenges of understanding which products within our portfolio would perform best when promoted together - also ensuring there was no…

Pros
  • They do exactly what their clients want
  • Great people who work hard.
  • Highly proactive (do whatever required)
  • Good data science support / ability
Cons
  • Some problems