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Trustpilot Review

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Average

Revainrating 3 out of 5  
Rating 
3.0
Marketing, Marketing Services, Online Reputation Management, Reputation Management

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Description of Trustpilot

Trustpilot Group plc, is a Danish consumer business operating a review website founded in Denmark in 2007 which hosts reviews of businesses worldwide. Nearly 1 million new reviews are posted each month. The site offers freemium services to businesses. It is listed on the London Stock Exchange, but has been criticised for the publication of fake reviews, and allowing companies to remove negative reviews. Anyone can post a review on Trustpilot. User account creation requires an email address or Facebook account. The company lets businesses collect and respond to reviews for free and offers specialized marketing and analytics features in their paid plans. It generates income from subscribing companies who use its software to be reviewed by customers and gain business acumen from reviews.

Reviews

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Type of review

Revainrating 3 out of 5

A very strange policy of the platform

It's fun to see how Trustpilot verifies explicitly fake reviews, while removing genuine opinions featuring a great experience with companies. The platform boasts robust algos and an extremely professional content integrity team who moderate reviews, preventing people from trusting to fake customers and incentivized efforts. One of my reviews was removed without any clear explanations (in the email Trustpilot cited their inner rules regarding the crreation of reviews), but after I connected to…

Pros
  • The largest review platform out there
Cons
  • No transparency when it comes to removing user reviews