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Valassis Review

1

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Very good

Revainrating 4 out of 5Β Β 
RatingΒ 
4.0
Digital Advertising, Other Digital Advertising Software

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Description of Valassis

Valassis Digital is an advertising and marketing intelligence company that predicts consumer behavior and builds compelling media moments for brands and retailers to spur activation. We use more real-world data and apply it across more marketing channels for high-performing digital success.

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Type of review

Revainrating 4 out of 5

User friendly toolset that brings together data for use by team members

The best thing about using this platform has been their ability to help us understand our consumers, where they are in life (and not), what motivates them & how we can engage with these people better! I'd say all of my experience working within a call centre environment but also running events/seminars etc - helps me see things from different perspectives which does make sense when dealing wth customers who have very specific needs or wants. It's hard sometimes just getting past some initial…

Pros
  • A complete 360 degree view
  • Ability for data mining via segmentation tools.
  • Segmentation options available across customer types including; age groupings,
  • Attribution modelling possibilities through Google Analytics integration ,
  • Call monitoring capabilities that really provide insight into why calls were made / received
Cons
  • Some areas need extra support
  • Not easily accessible