1) It's quite easy in using,2). The software has many useful features like cropping/resizing etc.,3), it can be used as an alternative CMS system if you have lots or data which needs processing from time-to-time4.), I don't know any dislikes about this product so far5.). This softwares are best suited when dealing with heavy loads such as image uploads (from social media sites & blogs)/image editing6.) If your business deals heavily ios photos then go ahead otherwise use other alternatives7.).