We hired them to do social media marketing for our business, which included creating blogs, landing pages, Facebook ads, Instagram photos/videos, etc. This was all done in-house by their expert team. They also did SEO work as well - another benefit! I don't know that there were any downsides. The process is rather simple (especially if you have someone like me who can just follow directions).
If they are not already working with your industry or niche, it's important to find out what exactly…