BitMax describes itself as a Singapore-registered digital asset trading platform servicing retail and institutional clients across the globe. BitMax was formally launched in August 2018 with a mission to 'support financial market innovation and advancement of crypo economy through building upon a series of open and fair market rules to the liquidity of the overall market, enchance market depth, and support Blockchain structural optimization.'
In 2019, BitMax attributes is growth in market share to its product innovation, viz. The launch of it cross-asset collateral margin trading in February 2019 and the introduction of volatility card in June 2