What interests me most about this exchange is that it does not force kyc on it's users, and it offers high liquidity.
Hitbtc is one of the oldest exchange where many cryptocurrencies are available for trading. Users has opportunity to trade with varieties of cryptocurrencies.
Hitbtc allows deposit through fiat currency, which makes it easier for new investors investors to start trading immediately even without having any cryptocurrency before.
There is flat withdrawal commission. regardless of any amount withdrawn the charges does not changed, based on each currency. And this encourages users to take large sum of money.