Wave is completely free and, unlike other free programs, there are no artificial limits on billing, contacts, items or other resources. The only thing you need to pay is to add payroll, payment processing or professional accounting. The company has also been rolling out updates after updates to make Wave a robust software, with tons of features aimed specifically at small business owners. Wave's software was the first to offer an integrated lending feature, arriving on site an entire year before the QuickBooks Online lending platform. A new Wave logo and design, along with the latest updates, such as automated expense tracking, cash-based accounting and a lightweight e-commerce feature, made the software even better. An acquisition of H&R Block in 2020 also brings the potential for future updates and improvements.