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Veritone Attribute Review

1

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Excellent

Revainrating 5 out of 5  
Rating 
5.0
Marketing, Attribution

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Description of Veritone Attribute

Veritone Attribute is transforming marketing attribution in media broadcasting, using AI-powered technology that delivers near real-time performance metrics for advertisements in all broadcast formats including scheduled and unscheduled spots (live reads, organic mentions promos). Veritone Attribute leverages data from broadcasted ads and correlates them to advertisers’ website analytics. With Attribute, media broadcasters can demonstrate their digital value to broadcast campaigns, resulting in increased advertiser satisfaction and expanded revenue. Fast insights — gather and view rich, robust campaign data in near real-time Flexible setup — customizable to each customer, advertiser and campaign Highly visual — dashboard delivers simple, shareable visualizations of attribution data Learn more at https://www.veritone.com/applications/attribute.

Reviews

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Type of review

Revainrating 5 out of 5

Very helpful for marketing teams looking into attribution modeling

I like how easy it was to use with our team of marketers who are used to other software platforms. Also liked being able to add tags without having an IT rep help us set up each tag since we have many different departments at my work where this program would be beneficial! Not much dislike about anything but wish there were more options when setting out campaigns if you need them later down the road. We're tracking impressions/clicks vs actual purchase actions so now can see what's working best

Pros
  • Easy, intuitive interface
  • Ability for non technical users (like myself)to make changes in real time while still providing accurate stats.
  • Analytics capabilities that provide insight into campaign performance over various metrics suchas reach / conversion rate etc
  • Very responsive customer support whenever issues arise during implementation phase; very helpful staff members ready & willing tp assist any questions raised along way.
Cons
  • Not bad