0x operates in a decentralized way, its network supports new tokens that arrive in the world of cryptocurrencies. It is an open protocol without permissions in which we can trade if we want to. Transactions are off-chain to reduce GAS and blockchain overload. It offers liquidity and an interface for the development of decentralized applications.
For me it is one of the solid projects that we can achieve for what are token interactions where we ourselves can control, develop and build our tools to exchange tokens on our website. The only thing that worries me and I dislike is its dependence on Ethereum but nevertheless this is also seen as positive at tea time.
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